Tania Zahar Miné


Trade Design aims at spreading and implementing Trade Marketing best practices through a strategic partnership connection with its clients.

Since 2013, Trade Design has been covering all regions in Brazil, facing challenges in different industries and markets. Moreover, it has strong presence in educational institutions, as well as joining and organizing events on Market and Consumption related subjects. 


“We act on both ends, through Mentoring and Consulting, developing the individual and the organizations.”



Executive Experience

Tania Miné has more than 25 years of experience in large companies, such as Unilever, Johnson & Johnson, Flora, Santher and Kimberly-Clark, performing executive roles in the Marketing, Trade Marketing and Sales areas.

Writer and content executive

By joining webinars, interviews in communication channels, academic researches and articles to specialized channels, Tania is part of the first generation of professionals and researchers who are creating literature on Trade Marketing in Brazilian Portuguese, with national cases, thus building a documented repertoire that covers current and future generations.

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Academic background

She has a Master’s degree in Communication and Consumption from PPGCOM of ESPM. Her research covered the communication in the digital environment to senior consumers. She has a degree in Advertising from USP, CEAG from FGV and Executive MBA from Fundação Dom Cabral.



Professor, lecturer and curator of events


Tania is a post-graduation professor at ESPM and FIA, lecturer and mediator at relevant industry events. For her, the classroom and events are essential for updating, fostering debates and building the synergies necessary for the continuous development of the people, the organizations in which they are inserted and, in a greater perspective, of the country itself.

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